LEVI’S® BLUE TAB™ CAFE

Levi‘s® launched their BLUE TAB™ Pop-Up Café in Paris’ Le Marais neighbourhood. This was a unique brand experience that blended fashion, culture, and taste, offering Blue Matcha lattes, Japanese pastries, hands-on workshops, and the opportunity to discover and shop the premium BLUE TAB™ collection.

I wrote copy for the entire campaign, including OOH assets, emails, social media and homepage copy.

The numbers speak for themselves: 📍 752 visitors in just 3 days 🍵 629 drinks and pastries served 💸 €4,308+ in revenue, entirely on BLUE TAB™ products